5 Words To Avoid When Promoting Your Music
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When promoting your music, getting heard and seen is everything. Cutting through the noise, being the loud-and-clear signal, making sure that people know who you are and what you’re about. These are your goals – and you have a lot of competition.
This is life for the modern musician. For you.
The words listed below may seem harmless at first glance, but you need to rethink them if you want to separate yourself from the competition. Attention to the finest of details is what distinguishes the great from the merely good, okay, and rubbish. Using these words (or in some cases using them in the wrong way) can instantly lose you potential supporters – and even attract the worst kind of attention.
What follows may sound harsh, but it’s important. Music industry professionals are hypersensitive to the words that follow, and if you want to win them over, you need to think like they do. You need to understand how their brains work – and if you can do that, you’ll leave everyone else in the dust. Read more…
As a music venue embedded into Stamford Bridge (the stadium called home by Chelsea F.C.), Under the Bridge was an appropriately unique venue for this unique show. An industry showcase set up by trade paper Music Week, networking hub MusicConnex, promoters ILUVLIVE, and south coast music school BIMM, it goes without saying that the high-profile nature of this show inevitably brought its own special set of performance pressures. A quality showcase set has the potential to push an act to the next level, while a duff performance can see a band crossed off “Ones To Watch” lists in the blink of an eye.
Chronographs are one of my favourite bands of right now. Their current project – writing, recording, and releasing a song a month for a year – is, in my opinion, more relevant to modern life than the more traditional album release cycles still employed throughout the record business. Each time Chronographs release a track it describes precisely how they feel right now – or have felt very recently. 
Chronographs are a recent discovery, and they’ve made a real impact in a very short time. I’ve written a lot recently about how I try to offer constructive criticism where possible; but I just can’t think of any way to improve this band. Chronographs are like a firework with a lit fuse. Your best course of action is to stand well back, and watch them go. 
First off, let me just say: This tune is fucking immense. It’s anthemic, even joyful, heavy as fuck, and is wrapped up in a unique sound that can be readily identified as belonging to Arcane Roots – regardless of what the “Biffy Clone” critics claim. Now, there’s a certain amount of Biffy in there, yes – after all, music is rarely made in a vacuum, and artists of all stripes have been influenced by others – but Arcane Roots deliver their own special twist on Biffy’s brand of new-fashioned rock ‘n’ roll.