5 Words To Avoid When Promoting Your Music

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When promoting your music, getting heard and seen is everything. Cutting through the noise, being the loud-and-clear signal, making sure that people know who you are and what you’re about. These are your goals – and you have a lot of competition.

This is life for the modern musician. For you.

The words listed below may seem harmless at first glance, but you need to rethink them if you want to separate yourself from the competition. Attention to the finest of details is what distinguishes the great from the merely good, okay, and rubbish. Using these words (or in some cases using them in the wrong way) can instantly lose you potential supporters – and even attract the worst kind of attention.

What follows may sound harsh, but it’s important. Music industry professionals are hypersensitive to the words that follow, and if you want to win them over, you need to think like they do. You need to understand how their brains work – and if you can do that, you’ll leave everyone else in the dust. Read more…

Posted on 14 September 2015

6 Steps To A Winning Band Biography

Congratulations! If you’re reading this, you’re already ahead of 99% of your competition. You’re taking your music career seriously and paying attention to every last detail. That’s a great thing. In this article, we’ll help you polish your professional presentation skills and show you how to write a winning band biography. Read more…

Posted on 14 January 2014

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